Kapoor, Jagdeep <br/><br/>
Brand mantras: finding a place in the minds & hearts of consumers 

 - New Delhi  Response Books  2001 
 - 111p.  - 
<br/><br/><label>ISBN: </label>0-7619-9525-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management