Kaynak, Erdener ed  <br/><br/>
Strategic global marketing: issues and trends 

 - New York  Int. Bus. Press  2002 
 - xviii, 233p.  - 
<br/><br/><label>ISBN: </label>0-7890-2017-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing