Parameswaran, M.G <br/><br/>
Understanding consumers: building powerful brands using consumer research 

 - New Delhi  Tata McGraw Hill  2003 
 - xiii,  234p.  - 
<br/><br/><label>ISBN: </label>07-047409-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Research