Peter, Paul J; Olson, Jerry C <br/><br/>
Consumer behavior and marketing strategy 

 - Chicago  Irwin Inc.  1996 
 - xxvii, 738p.  - 
<br/><br/><label>ISBN: </label>0-256-13904-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour