Berry, Michael J.A; Linoff, Gordon <br/><br/>
Mastering data mining: the art and science of customer relationship management 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2000 
 - xviii, 494p.  - 
<br/><br/><label>ISBN: </label>9971-51-369-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data-mining