Hawkins, Del I; Best, R.J; Coney, K.A <br/><br/>
Consumer behavior: building marketing strategy 

 - 9 
 - New Delhi  Tata McGraw Hill  2004 
 - xxvi,790p. +CD  - 
<br/><br/><label>ISBN: </label>0-07-058234-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour