Jones, John Philip; Slater, Jan S <br/><br/>
What's in a name? advertising and the concept of brands 

 - 2 
 - New Delhi  Prentice Hall of India  2003 
 - xxiii, 308p.  display rack 
<br/><br/><label>ISBN: </label>81-203-2447-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising