Ries, Al; Trout, Jack <br/><br/>
Positioning: the battle for your mind 

 - New Delhi  Tata McGraw Hill  2000 
 - xii, 246p. 
<br/><br/><label>ISBN: </label>0-07-053375-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising