Chaturvedi, Braj Mohan <br/><br/>
brands and firebrands: insights from experts 

 - Hyderabad  ICFAI, Institute  2003 
 - xiv, 166p.  display rack 
<br/><br/><label>ISBN: </label>81-7881-193-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management