Suresh, K <br/><br/>
New age branding: concepts and cases Vol.II 

 - Hyderabad  ICFAI, Institute  2003 
 - xii, 190p. 
<br/><br/><label>ISBN: </label>81-7881-188-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management