Batra, Rajeev; Myers, J.G; Aaker, D.A <br/><br/>
Advertising management 

 - 5 
 -  Pearson Education Asia Pvt. Ltd  2003 
 - xiv, 754p.  display rack 
<br/><br/><label>ISBN: </label>81-7808-735-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising