Keller, Kevin Lane <br/><br/>
Strategic brand management: Building, measuring, and managing brand equity 

 - 2 
 -  Pearson Education Asia Pvt. Ltd  2004 
 - xxvi, 788p. 
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management