TY  - BOOK
AU  - Nayak, P. Ranaganath; Ketteringham, John M
TI  - Break-throughs!
SN  - 978-0892562943
U1  - 306.42 NAY 
PY  - 1986///
CY  - New York
PB  - Rawson Associates
KW  - New products
KW  - Creative ability in business
KW  - Inventions
N1  - $16.95; 	Innovators, inventors, and facilitators --
Stalking the breakthrough: we begin our journeys --
JVC and the VCR miracle: "you should be very polite and gentle" --
3M's little yellow note pads: "never mind. I'll do it myself." --
ChemLawn: Dick Duke's lonely battle --
Tagamet: repairing ulcers without surgery --
Walkman: from "dumb product" to the headphone culture --
"Problems! we've got to have problems!" --
The microwave oven: " 'this black magic!" --
Toyota: the supermarket for cars --
A teacher of competitive response --
Nautilus: the unfinished breakthrough --
Dreams deferred --
Federal Express: the knights on the last white horse --
The message for managers
N2  - How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, In
ER  -