Cravens, David W; Piercy, Nigel F <br/><br/>
Strategic marketing 

 - 7 
 -  Irwin McGraw-Hill  2003 
 - xviii, 843p.+CD 
<br/><br/><label>ISBN: </label>0-07-115161-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing