Churchill,  Gilbert A; Peter J Paul <br/><br/>
Marketing : creating value for customers 

 - 2 
 -  Irwin McGraw-Hill  2003 
 - xxv, 630p. 
<br/><br/><label>ISBN: </label>0-07-115225-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing