Kurtz, David L; Clow, Kenneth E <br/><br/>
Services marketing 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2002 
 - xxii, 570p. 
<br/><br/><label>ISBN: </label>9-814-12622-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing