Sobti, Renu <br/><br/>
Banking and financial services in India: marketing redefined 

 - Delhi  New Century Pub.,  2003 
 - xii, 259p. 
<br/><br/><label>ISBN: </label>81-7708-044-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing