Brooke, Michael Z; Mills, William Ronald <br/><br/>
New product development: successful innovation in the market place 

 - Bombay  Jaico Pub House  2004 
 - 219p. 
<br/><br/><label>ISBN: </label>81-7992-196-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Development