Woodcock, Neil; Stone, Merlin; Foss, Bryan <br/><br/>
The customer management scorecard; managing CRM for profit 

 - London  Kogan Page  2003 
 - xvi+428 
<br/><br/><label>ISBN: </label>0-7494-3895-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations