Nargundkar, Rajendra <br/><br/>
Marketing research: text and cases/ 2nd ed 

 - 2 
 - New Delhi  Tata McGraw Hill  2002 
 - xx, 461p. 
<br/><br/><label>ISBN: </label>0-07-048273-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research