Batra, Satish K; Kazmi, S.H.H <br/><br/>
Consumer behaviour: text & cases 

 - New Delhi  Excel Books  2003 
 - xiv, 536p. 
<br/><br/><label>ISBN: </label>81-7446-360-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour