Ind, Nicholas ed. <br/><br/>
Beyond branding:how the new values oftransparency and integrity are changing the world of brands 

 - New Delhi  Kogan Page India  2003 
 - XIII+236 
<br/><br/><label>ISBN: </label>0749442123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management