Naylor, Mary ; Greco, Susan <br/><br/>
Customer chemistry: how to keep the customers you want-and say "Good Bye" to the ones you don't 

 - New Delhi  Tata McGraw Hill  2002 
 - XIII+234 
<br/><br/><label>ISBN: </label>0-07-058732-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations