O'Shaughnessy, John ; O;Shaughnessy, Nicholas Jack <br/><br/>
The marketing power of emotion 

 - Oxford  Oxford University Press  2002 
 - 274 
<br/><br/><label>ISBN: </label>0-19-515056-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour