Baskin,Mary ; Earls, Mark <br/><br/>
Brand new brand thinking: brought to life by 11 experts who do 

 - London  Kogan Page  2004 
 - IX+212 
<br/><br/><label>ISBN: </label>81-7554-258-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management