Galician, Mary-Lou <br/><br/>
Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics 

 -  Best Business Books  2004 
 - 288 
<br/><br/><label>ISBN: </label>0-7890-2535-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising