Grant, Robert M

Contemporary strategy analysis: concepts, techniques, analysis - 3 Ed. - London Blackwell Business 2001 - viii+461 p. 24 cm ; Pbk

The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

0-631-20780-5


Strategic Management
Decision making

658.4012 GRA