Crawford, C Merle; Bebedetto, Anthony D <br/><br/>
New products management 

 - 7 
 -  Irwin McGraw-Hill  2003 
 - xx, 567p. 
<br/><br/><label>ISBN: </label>0-07-115162-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management