TY  - BOOK
AU  - Prahalad, C. K.
TI  - Fortune at the bottom of the pyramid: eradicating poverty through profits
SN  - 81-297-0712-8
PY  - 2004///
CY  - England
PB  - Pearson Education Ltd.
KW  - Globalization--Economic aspects
KW  - Economic assistance
KW  - Developing countries
KW  - International business enterprises--Social aspects
N1  - PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid --
Products and services for the BOP --
BOP: a global opportunity? --
The ecosystem for wealth creation --
Reducing corruption: transaction governance capacity --
Development as social transformation --
PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid --
Known problems and known solutions: what is the missing link? --
Know problems and unique solutions --
Known problems and systemwide reform --
Scaling information --
Creating enabling conditions for the development of the private sector --
PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela
N2  - Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty
ER  -