Walters, David ; Halliday, Michael <br/><br/>
Marketing and financial management: new economy - new interfaces 

 - London  Palgrave Macmillan  2005 
 - XXIV+408 
<br/><br/><label>ISBN: </label>1-4039-4097-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing