Etzel, Michael, J. ; Walker, Bruce J. ; Stanton, W <br/><br/>
Marketing 

 - 13 
 - New Delhi  Tata McGraw Hill  2004 
 - XXIII+650+CD+Index 
<br/><br/><label>ISBN: </label>0-07-059022-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing