Caywood, Clark L. ed <br/><br/>
Handbook of strategic public relations and integrated communications 

 - New Delhi  Tata McGraw Hill  2004 
 - XXVI+574  25cm; HB 
<br/><br/><label>ISBN: </label>0-07-059391-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Communication in management<br/>Public relations