TY  - BOOK
AU  - Caywood, Clark L. ed
TI  - Handbook of strategic public relations and integrated communications
SN  - 0-07-059391-4
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Communication in marketing
KW  - Communication in management
KW  - Public relations
ER  -