Birn, Robin J <br/><br/>
Effective use of market research: how to drive and focus better business decision 

 - 4 
 - New Delhi  Kogan Page India  2004 
 - XIV+226 
<br/><br/><label>ISBN: </label>0-7494-4321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research