Dyer, Davis ; Dalzell, Fredrick ; Olegario, Rowena <br/><br/>
Rising tide: lessons from 165 years of brand building at Proctor & Gamble 

 - Boston, MA  Harvard Publications  2004 
 - X+467 
<br/><br/><label>ISBN: </label>1-59139-147-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management