TY  - BOOK
AU  - Dyer, Davis ; Dalzell, Fredrick ; Olegario, Rowena
TI  - Rising tide: lessons from 165 years of brand building at Proctor & Gamble
SN  - 1-59139-147-4
PY  - 2004///
CY  - Boston, MA
PB  - Harvard Publications
KW  - Brand management
ER  -