Kaynak, Erdener ; Jallat, Frederic <br/><br/>
Marketing issues in Western Europe: changes and development 

 - New Delhi  IBP Pub  2004 
 - 171 
<br/><br/><label>ISBN: </label>0-7890-2838-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing