Meyers, Herbert; Gerstman, Richard Eds. <br/><br/>
Branding@thedigitalage 

 - New York  Palgrave  2001 
 - XII+178 
<br/><br/><label>ISBN: </label>0-333-94769-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management