TY  - BOOK
AU  - Royer, Susanne
TI  - Strategic management and online selling: creating competitive advantage with intangible web goods
SN  - 0-415-34994-X
PY  - 2005///
CY  - New York
PB  - Routledge
KW  - Electronic commerce
KW  - Internet marketing
KW  - Strategic planning
ER  -