Parameswaran, M.G <br/><br/>
Building brand value: five steps to building powerful brands 

 - New Delhi  Tata McGraw Hill  2006 
 - XVII+385 
<br/><br/><label>ISBN: </label>0-07-058322-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management