Srinivasan, R <br/><br/>
Case studies in marketing: the Indian context 

 - 3 
 - New Delhi  Prentice Hall of India  2005 
 - XVII+306 
<br/><br/><label>ISBN: </label>81-203-2771-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing