Lal, Rajiv; Quelch, John A.; Rangan, V. Kasturi <br/><br/>
Marketing management: text and cases 

 - New Delhi  Tata McGraw Hill  2005 
 - XIII+812 
<br/><br/><label>ISBN: </label>0-07-060395-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing