Bowersox, Donald J.; Cooper, M. Bixby <br/><br/>
Strategic marketing channel management 

 - New Delhi  Tata McGraw Hill  2005 
 - XXI+488 
<br/><br/><label>ISBN: </label>0-07-058669-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing