Moutinho, Luiz; Goode, Mark; Davies, Fiona <br/><br/>
Quantitative analysis in marketing 

 - Chichester  John Wiley & Sons  1998 
 - 331 
<br/><br/><label>ISBN: </label>0-471-96430-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research