Mackley, Chris <br/><br/>
Doing research projects in marketing management and consumer research 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2003 
 - VIII+210 
<br/><br/><label>ISBN: </label>0-415-26895-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research