Kumar, V; Aaker, David A; Day, George S <br/><br/>
Essentials of marketing research 

 - 2 
 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2005 
 - XIX+553 
<br/><br/><label>ISBN: </label>9-812-53182-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research