Mcauley, Andrew <br/><br/>
International marketing: consuming globally, thinking locally 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2006 
 - x,337p.  23cm; Soft 
<br/><br/><label>ISBN: </label>9812-53-235-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing