Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley <br/><br/>
Marketing of high-technology products and innovations 

 - 2 
 -  Pearson Education Asia Pvt. Ltd  2005 
 - 470 
<br/><br/><label>ISBN: </label>81-317-00550-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing