Lovelock, Christopher H <br/><br/>
Services marketing: people, technology strategy 

 - 5 
 -  Pearson Education Asia Pvt. Ltd  2004 
 - XVI+593 
<br/><br/><label>ISBN: </label>81-7758-450-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing