Cooper, Donald R.; Schindler, Pamela S. <br/><br/>
Marketing research: concepts and cases 

 - New Delhi  Tata McGraw Hill  2006 
 - XXII+771 
<br/><br/><label>ISBN: </label>0-07-060091-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research